Before design, I was set on a path studying history. That background still shapes how I work: understanding where we’ve come from helps me make better decisions about where we’re going. But today, I’m most interested in where technology and human experience meet.
At 14 I built my first Tumblr theme (dedicated to American rap). By 16 I was teaching myself Photoshop to make memes, editing summer vlogs in Premiere, and selling logos on Fiverr. None of it made me famous, but it sparked a lasting love of creating and building. Years spent deep in video games did the rest, teaching me what makes a digital experience feel good to use.
Outside of work, you’ll find me still gaming, watching movies, listening to music, or tracking down a good curry.
my skills
Interaction & UX
Interaction Design / User Research / Usability Testing / Customer Journey Mapping / Information Architecture / Wireframing / Prototyping / Jargon-free UX Writing / Analytics-led Optimisation
UI & Design Systems
Web & Mobile UI / Design Systems & Component Libraries / Reusable Templates / Accessibility (WCAG) / Figma (Components, Variables, Prototyping)
Visual & Brand Design
Brand Identity & Guidelines / Campaign & Key Visuals / Presentation Design / Typography / Print & Marketing Materials / Photoshop / Illustrator
Motion & Immersive
Motion Design / Spline 3D / Virtual Reality (Unity, Oculus SDK) / Haptic & Physical Prototyping (Arduino)
AI-Native & Creative Coding
AI Prototyping & Code (Cursor, Claude Code) / Agentic Workflows / AI Image Generation (Nano Banana Pro, Weavy) / Framer Code Components / Unity & C# / HTML & CSS / No-code Builds
Ways of Working
Workshop Facilitation / Stakeholder Alignment / Cross-functional Agile Teams / Design Leadership / Communication & Storytelling / Empathy
My work experience
UX Designer (Visual Designer)
ING PRIVATE BANKING NL, 2025 – Present
I own design across Private Banking, from customer journeys to campaigns. I restructured the Private Banking website, nearly 200 pages, around clearer navigation and product-led journeys, lifting lead generation 3.5× and cutting bounce rate by 9%. I also led design direction for the Private Markets proposition (€863M in inflows, 1,500+ guide downloads) and replaced fragmented sales decks with a modular system of 50+ presentations.
UX Designer
ING Private Cloud, 2024
My first chapter at ING was about making operational data make sense. I researched, designed and prototyped a Digital Obeya, a team-reporting experience built for transparency and evidence-based conversations, and shaped a learning journey and group platform around productisation frameworks.
UX/UI Designer
STUBBEN EDGE, 2021 – 2024 (Remote)
At Stubben Edge, the challenge was making insurance feel approachable to a younger audience. I led UX and visual design for a new direct-to-consumer proposition, took concepts from Figma through to no-code and HTML/CSS builds, and kept conventions coherent across the group’s websites. The redesigned product pages more than doubled time on page (+125%) and cut bounce rate by 34%. I also built a unified design system: one themed component library spanning 5 of the group’s 11 brands.
Junior Digital Designer
JENSTEN GROUP, 2020 – 2021 (Remote)
My first design role, straight into the deep end of insurance marketing. I kept digital sites running, built email campaigns, and produced marketing materials and policy documents for MGAs and Lloyd’s brokers.
Interaction design intern
Hedgehog lab, 2020
A three-month internship where, guided by the design team, our intern squad ideated and pitched an experiential peer-to-peer marketplace for ultra-high-net-worth individuals.
My education
Master Digital Design
University of applied sciences amsterdam, 2023 – 2024
Won the Figma UX/UI challenge with my team: a quadratic voting app and its design system, later developed for the App Store. My Master’s projects were Tekenomie, a local currency app for a Rotterdam neighbourhood; Beyond Bounds, an immersive VR experience built in Unity; and Dansense, a haptic insole for visually impaired dancers. Alongside WCAG workshops and empathy-building exercises, it deepened my commitment to accessibility.
Northumbria university, 2018 – 2022
Where I learned the craft of interaction design. My proudest project was Polyglot, which won me the Design Excellence Award.